Business strategist with 20+ years of diverse global experience using emerging technologies to drive strategic partnerships, designing products, supply chains, orchestrating DTC sales, distribution channels, and private equity structures for startup founders and fractional ownership.

Aiming to simplify everyday user experience for application of smart contracts on WEB3. Current areas of focus, research & expertise include:

-Digital name image & likeness rights & monetization in the metaverse

-Smart Contract driven trustless P2P land title transfers on the blockchain

-Utility Token Design for DAO governance, eCommerce & rewards within the creator economy





My business thesis is where the name ‘Nature of Commerce’ is derived. I believe we must mimic nature to simplify the design process to achieve impactful long term success in commerce.

Design Thinking is an iterative process in which we seek to understand the behaviors of end users, challenge assumptions, and redefine problems. All this in an attempt to identify alternative strategies while finding optimized solutions for the sake of innovation.

By starting with the simple question: “What would nature do?” we immediately seed our thoughts and ideas in what is known as first principle thinking. This helps to deconstruct difficult challenges while establishing a strong root and framework to adapt to changing landscapes with sustainable business practices for long term success for all stakeholders within a network.

The Nature of Commerce orla Nature du Commerce en Général” is also essay by Richard Cantillon written in 1730 and published in the year 1755. This treatise is widely credited as being the first to describe in detail the science and theory of economics. The novel ideas put forth in his writings include the entrepreneur as risk-bearer, artisans as value creators, monetary theory, spatial economics, theory of population growth, cause and effect methodology. Cantillon was an Irishman of Norman origins who spent much of his life in France. He could be called the real father of modern economics since Adam Smith’s ‘The Wealth of Nations’ was not published until 1776.